The aesthetic impact of AR adds a vital dimension to the way we experience it. As we grasp the technology, how do we channel our ideas in a way that feels robust and compelling?  

Drawing from our collaborations with brands such as Coachella, Dior, Fendi, and Rimowa, we explore practical strategies for crafting AR experiences with visual and sensory appeal. By looking at case studies and spatial principles, we discuss how various design elements can be combined to amplify campaign messaging, and examine how a broader artistic perspective influences the development of AR.